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« The Canadian Music Centre (CMC) has announced the launch of Picanto, a video streaming platform for original, predominantly Canadian contemporary music.

« Approximately 66 per cent Canadian, » specifies Glenn Hodgins, president and CEO of the CMC, during a conversation with CBC Music. « That’s the goal of the whole platform in terms of content, in terms of artists. »

Hodgins says Picanto has been seven years in the making, and he credits the Canada Council for the Arts’ Digital Strategy Fund with providing the means to actually pull it off.

« Discover, listen, play »: Picanto’s motto summarizes its mission to « find and promote the amazing work being done by Canadian music creators and performers in the vast sea of digital content that has become our daily lives. » In addition to providing a platform where artists can connect with audiences, organisers aim to be catalysts for the creation of new video content as well.

Exactly what kind of music videos will be available for streaming on Picanto? What opportunities does the platform offer to Canada’s music creatives? How will it differ from existing video-streaming platforms?

We spoke with Hodgins and Stephanie Conn, Picanto’s operations manager, to find out… »